A trademark is a word or combination of words, phrases, symbols and/or a combination of designs that identifies and distinguishes the source of the goods of one party from those of others.
|
| |
| A service mark identifies and distinguishes the source of services. |
| |
| Reasons for obtaining a trademark or service mark may include any or all of the following: |
| |
| National protection which would allow you to stop others who attempt to use or register a similar mark. |
| |
Federally registered mark may have priority nationwide because after filing a mark application, others are constructively notified of your use of the mark. This constructive notice may be helpful to resolve conflicts when negotiating agreement(s) with businesses with similar or the same names. After five years from initial registration, a mark may become incontestable, eliminating nearly any trademark infringement defense.
|
| |
| Increased value for current or future business: |
| |
Marks are "intangible" assets that build the value of your company and may be sold with your business or when your business goes public, a trademark will add to your company's value.
|
| |
| Internet web address protection: |
| |
| If someone tries to register a web address (domain) that infringes on your mark, you may be able to shut down other's Internet business websites easier than without a registered mark. Thus, |
| |
| the registration may be important for distinguishing your Internet business where confusing similar names could direct traffic away from your web site. |
| |
| Internet advertising protection: |
| Service providers such as Google and Yahoo advertise names of companies. If your company name is "Rosy Weather Station" and is very successful, your competitors may use the term "Rosy Weather Station" in their advertising to divert potential or existing customers from your website. |
| |
| With a registered mark, you can prevent competitors from using your name and stealing customers from you on the web. |
| |
| Registration with US Border Patrol Watch Services: |
| |
